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Photo zone at the Adidas Tango League competition we made on the Louder Agency’s request. 


The installation easily transformed into one of the 4 looks, each of which corresponded to the style of new Adidas boots line. The guests decided which style to choose. 


Photographs were broadcast in real time on a huge media facade and sent to email, already formatted for instagram and placed in a branded frames.


The photo zone was entirely controlled from a single tablet: the app controlled the lighting devices and the camera itself. The guests only chose the style, the rest was done automatically: the photos were processed in real time and the participants could immediately see the result.